Blogs

Did Google Ignore an Italian Takedown Notice?

The verdict on the Italian YouTube court case verdict seemed pretty clear: sentencing Google execs to jail time for an invasion of privacy in a video posted (by someone else) on the UGC site was, well, “absurd,” as we said two weeks ago.

PPC health-check through long-tail analysis

We have all heard about the long-tail of search marketing. And odds are that even if you have not intentionally implemented such a strategy, you are to some extent utilising broad or phrase match keywords, thus capturing a long tail of varyingly relevant searches.

Long-tail keywords are phrases that are not often searched for individually, but in aggregate can create a sizeable opportunity. And with increased user sophistication and complexity of queries, the opportunity grows larger.

Internet Access Viewed as Fundamental Human Right [Digital Daily]

Is unfettered Internet access a fundamental human right? Secretary of State Hillary Rodham Clinton believes it is and said as much during a speech on Internet censorship earlier this year. And it appears that this belief is widely held.

AlertRank: Google Alerts on Steroids

It is not really often that I am actually impressed by the tool (this is because I come across 2-3 new ones weekly so it is not really easy to surprise me already). But today’s one is truly awesome.

AlertRank is a free web-based tool that helps to make sense of your Google alerts.

Most of us use Google Alerts to keep an eye on our keyword or brand mentions but few of us are actually satisfied with the tool… Until you try AlertRank.